Media relations

As Oscar Wilde once famously said, there is only one thing in the world worse than being talked about, and that is not being talked about. When it comes to corporate image, though, what matters is how the company is talked about in the media as the image created by the media becomes the image of the company. In today’s highly competitive marketplace, the ability to manage media relations and effectively communicate with the media can give the company that decisive edge over its competitors.