We do not wish any company to face a crisis; however, not many of them can safely say they never had it. From PR perspective, what we mean by crisis is not so much about economic turbulence, but it’s the risk of losing company’s positive image and reputation that can be detrimental. Financial loss is relatively easy to compensate where as rebuilding the reputation takes time and effort. Nevertheless, it is worth to have professional backup.
By crisis management we mean:
- Audit crisis management systems
- Crisis manual building
- Media relations
- Trainings for groups potentially involved in crisis situations
- Crisis communication management
- Crisis simulations