The importance of the Corporate Social Responsibility important and the ways companies realise it, not as an obligation, but as a deliberate activity in line with the objects and the mission of the company.
Corporate Social Responsibility is a management approach that takes into account the organisation’s social and environmental impact. Regardless of its scale and nature, every business exerts a certain influence on the environment, and a socially responsible approach strives to minimise the negative and maximise the positive influence.
We provide our clients with day-to-day support in achieving their CSR objectives by defining sustainable development strategies supporting the conduct of business, by identifying parametres allowing to monitor the scale of the above-mentioned impact, by improving the organisational culture and carrying out communication activities towards an image of a socially responsible business, inspiring confidence in investors, customers, business partners and other stakeholders. Our clients include CSR leaders who have for years been going far beyond the existing home market standards and obligations provided for by statutory law.
The project Academy CSR “Corporate Social Responsibility Development”, whose Martis CONSULTING is originator and key partner, represents a series of free conferences organised since 2012 by the publisher of “Puls Biznesu” under the auspices of the Ministry of Treasury. One of the project partners used to be the Warsaw Stock Exchange. Its aim is to support SMEs in overcoming barriers associated with the development of Corporate Social Responsibility.
Generally, small and medium-sized companies have an intuitive and less formal approach to CSR. It happens that they have concerns about the implementation of CSR practices for fear of lack of relevant competence or necessity to incur significant organisational and financial expenditure. Moreover, most trainings and conferences devoted to CSR are paid, which is an insurmountable barrier for SMEs. Additonaly, CSR is often approached from the point of view of a large company. Therefore, workshops organised as part of the CSR Academy are valuable experience, as far as they allow our experts and companies considered as CSR leaders to discuss practical aspects related to the implementation of such an approach. It inspires regional SMEs to take specific actions.
So far approx. 1,300 people interested in building a competitive market position based on CSR rules have attended our conferences. The approach we represent was recognised by the fact that the CSRAcademy was awarded in the 16th edition of “Corporate Social Responsibility Report” in 2013. In the weekly “Financial Newspaper”. The series of conferences did not pass unnoticed by the experts of the Responsible Business Forum who included the initiative in the report “Responsible Business in Poland 2014. Good Practices”.